Synergy Up - What is it?
In the months following March 2020, it became abundantly clear that the hospitality industry was at a crossroads. With operations paused indefinitely, two brothers saw an opportunity to address the persistent challenges within the sector. Drawing from years of experience, they identified a major issue: the outdated, error-prone methods used in managing cash sheets. The brothers were determined to modernize this critical part of the business and bring it into the 21st century.
But their vision didn't stop there, they recognized the need for a more efficient, automated system to handle HR tasks—keeping contracts and important paperwork organized with helpful reminders along the way. They asked themselves: what if we could streamline operations even further? What if hospitality businesses could automate stock inventory, making predictive ordering based on past usage a reality? And what if all key stakeholders, from managers to staff, could access important information instantly on their phones?
Thus, our platform was born—an intuitive, all-in-one solution designed to empower the hospitality industry. By combining automation with ease of access, we help businesses thrive in the digital age, improving efficiency, reducing errors, and freeing up valuable time for staff to focus on what really matters: providing exceptional service.
Our People
At Synergy Up, we are a team of passionate professionals dedicated to excellence across all areas of our business — from stocktaking and bookkeeping to IT and administration. We take pride in the work we do and believe that every member of our team plays a vital role in the success of our business and those of our clients.
Aidan and Ollie are deeply committed to transforming the way the hospitality industry interacts with information, services, and support. This passion drives everything they do, shaping the way they engage with our clients and informing our long-term vision for Synergy Up.

Ollie McDonnell
Director

Aidan McDonnell
Director

About Synergy Up
Synergy Up is part of the trusted Synergy Stocktaking and Synergy Bookkeeping family, with 25 years of experience and a loyal clientele of over 350 businesses both in Ireland and abroad. Our deep understanding of the hospitality industry and the unique challenges our clients face sets us apart.
Founded by engineers Aidan and Ollie McDonell, Synergy Up combines expertise in stocktaking and bookkeeping with a passion for innovation.